What Is Email Marketing – Why Do I Need It ?

what is email marketing

In this post we discover what email marketing is and why you need it in your business.

What is Email Marketing

Email marketing is a form of direct marketing that uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing

What Tools Do I Need ?

The main tool that you need to do email marketing is a email marketing system which includes an auto responder.

One of the best especially if you are just starting out is Aweber.

You will also need a way of collecting your customers details, so a product that can create optin forms, landing pages or squeeze pages is required.

A lot of people use WordPress as their core system and then add plugins such as Thrive Leads to create the forms to capture your visitors details.

There are also products such as Clickfunnels which will host all your sales pages and optins. Its super easy to use and you can make unlimited funnels, you can even integrate your Aweber auto responder. All you do is choose the sales funnel you want add some information and your set to go.

A Simple Sales Funnel

Lets show you a simple sales funnel so you understand the concept even more.

email marketing funnel

First you need to set up a landing page this is where you will entice visitors to sign up for your email list. This is done by given them something of value. Normally a solution to a problem they have and need sorting now. Keeping this very specific will improve your optin rate.

Once they have opted in send them to a thank you page, you can then thank them and tell them their solution is on its way. This is also a great place to offer them a OTO One time offer. This has to be related and enhance ​what they have already signed up for. Ideally this should be around $5-$9 depending on your niche.

Because they have now joined list and have been added to your auto responder your email campaign can be delivered without you having to lift a finger. You can now email them details of where to collect their free gift, if this is a digital product then take them to a download page on your website. ​

Why Should You Use Email Marketing

Firstly you only have to do the work once to generate a new lead, once on your email list you can promote all your products and services to them. You can build a relationship with your list and help develop them so they know, like and trust you. Once you have this people are more likely to buy your products and services.

Conclusion

Building a targeted email list of prospective customers is by far and away the number one thing you should be doing. So if you not yet building a list then start immediately. If you have any questions or need help please comment below.