What is Affiliate Marketing and Why you Should Use it On Your Blog

what is affiliate marketing

Ever wondered how bloggers make money from their blogs. Affiliate Marketing is just one way you can. So what is Affiliate Marketing and how does it work. Let me explain... 

What is Affiliate Marketing

Affiliate Marketing is a performance based marketing is which businesses reward their affiliate with a percentage of the sales they make. The percentage could be anything from 5 to 100%, but the norm is around 50%.

You can become an affiliate by joining the company's affiliate / partner program. This is free to do in most cases. To check if a business has an affiliate program just do a search on the web. Type the company name followed by the words affiliate program. 

Even Amazon has an affiliate program the percentage starts small but well worth joining.

amazon affiliate program

Ok you now know what affiliate marketing is, what are the advantages and disadvantages of it.

Advantages of Affiliate Marketing

No products to create

Blogging itself can be hard work and very time consuming. One of the massive advantages with affiliate marketing is that you don't have to create any products to sell. 

Which of course also means that if it needs to be updated or changes made these will be done for you by the product owner... 

Already proven products

I would always recommend that you promote already proven products or products that you have used yourself and know that they work well. 

With affiliate marketing people are trusting you when you recommend products, if the product is inferior then its your reputation on the line.

what is affiliate marketing

Sales material provided

Nearly all the companies that run affiliate programs. Most also supply sales material, such as banners, videos, email scripts and even blog posts that you can use to help gain sales.

Disadvantages of Affiliate Marketing

Should I bother

Only getting paid a percentage of the products sale price does need to be weighed up with the time spent promoting it. The blogging model does reduce time as an article, once written can be promoted for years to come. 

Out of your control

I am always advocating that being in control of your business is vital hence why I always direct people to self host when it comes to blogging. With affiliate marketing you do have zero control over the products and is most cases where are how you can promote it. 

If you are not a control freek then this shouldn't worry you 🙂

Summing Up

All being said affiliate marketing is a great way for you to earn an income and you can earn a huge income from it especially if you can promote some recurring products. More on that another time... 

I would say get cracking and start using affiliate marketing on your blog today.

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7 Benefits Of Affiliate Marketing For Bloggers